Vistara is a joint venture of Tata Sons Limited and Singapore Airlines Limited (SIA), wherein Tata Sons holds 51% stake in partnership and Singapore Airlines owns 49% stake. The company is registered as TATA SIA Airlines Limited.
The common goal of the joint venture is to redefine air travel in India to provide Indian travellers a seamless and personalized flying experience that blends Tata’s and SIA’s service excellence and legendary hospitality. The brand name ‘Vistara’ is derived from the Sanskrit word ‘Vistaar’ that means ‘a limitless expanse’. The name Vistara draws inspiration from the world that Vistara inhabits, viz. the ‘limitless’ sky. The brand also draws stimulus from the image that passengers most associate with a smooth and enjoyable flight – the endless, blue horizon they see through the windows of an aircraft. As it aims to transform the flying experience of travellers in India, Vistara christens its brand tagline as ‘fly the new feeling’.